The Shortest ETF Name in the World: OOK, Inc.

As I read the various reviews of the new Oklahoma ETF that was launched earlier this week, I was struck by an odd sensation – nearly every review had a different name for the fund.  I went to the website to get to the bottom of this little mystery and came away even more confused.  So, I contacted OOK Advisors, the fund’s manager, for clarification.

It turns out that this is not the Oklahoma ETF, the SPADE Oklahoma Index Fund, nor any other combination of words containing “Oklahoma”.  The fund’s full legal name is simply “OOK, Inc.”, making it only nine characters in length, of which one third are punctuation and spaces.  The ticker symbol is OOK, producing an industry-standard combination of name & ticker of: OOK, Inc. (OOK).

The shortness is refreshing in an era where we often find names like Emerging Global Shares Dow Jones Emerging Markets Financial Titans Index Fund (EFN), which happens to be 77 characters long, not including the ticker symbol.  Still, I think the fund’s sponsors missed the opportunity to promote their state by including the word “Oklahoma” as part of the official name.

Disclosure compliant with FTC 16 CFR Part 255 covering myself and my employer:  No positions in any of the securities mentioned.  No positions in any of the companies or ETF sponsors mentioned.  No income, revenue, or other compensation (either directly or indirectly) received from, or on behalf of, any of the companies or ETF sponsors mentioned.