A grand total of 223 new exchange-traded products (ETPs) came to market in 2010, consisting of 180 ETFs and 43 ETNs.  This is the third largest quantity on record, behind the 291 of 2007 and 231 of 2008.  There were only 136 new ETPs launched in 2009.  There were 49 closures in 2010, producing a net increase of 174 for the year.  As 2010 came to a close, the quantity of US-listed products stood at 1,099 (967 ETFs and 132 ETNs).

Six of the 223 new ETFs didn’t survive long enough to see the arrival of 2011:

  1. GlobalShares FTSE Developed Countries ex US (former ticker GSD)
  2. GlobalShares FTSE All-Cap Asia Pacific ex-Japan (former ticker GSZ)
  3. GlobalShares FTSE All-World ex-US Fund (former ticker GSO)
  4. GlobalShares FTSE All-World Fund (former ticker GSW)
  5. Direxion Daily 2-Year Treasury Bull 3x (former ticker TWOL)
  6. Direxion Daily 2-Year Treasury Bear 3x (former ticker TWOZ)

Despite the hoopla surrounding actively-managed ETFs, only eleven of the new ETFs were actively-managed, accounting for less than 5% of the new offerings in 2010:

  1. AdvisorShares Cambria Global Tactical ETF (GTAA)
  2. AdvisorShares Mars Hill Global Relative Value (GRV)
  3. AdvisorShares Peritus High Yield ETF (HYLD)
  4. AdvisorShares WCM/BNY Mellon Focused Growth ADR (AADR)
  5. Grail McDonnell Core Taxable Bond (GMTB)
  6. Grail McDonnell Intermediate Municipal Bond(GMMB)
  7. One Fund ETF (ONEF)
  8. PIMCO Build America Bond Strategy Fund (BABZ)
  9. PIMCO Short Term Municipal Bond Strategy (SMMU)
  10. WisdomTree Dreyfus Commodity Currency (CCX)
  11. WisdomTree Emerging Markets Local Debt (ELD)

The table below lists all 223 new products sorted by name.  The launch date, or IPO date, is the first day the product was listed and available for purchase.  The first trade may be a later date in some cases, as a few products do not have any first-day volume.  Additionally, the “inception date” listed for many ETFs is often a day or two before it actually becomes listed and available for purchase.

I assign each new product to one of six categories listed below.  The sector classification includes domestic and international sector funds.  Therefore, the new Brazil and China sector ETFs are classified as sectors, not as international ETFs.  All leveraged and inverse funds go into a separate category, independent of whether they invest in equities, bonds, or commodities.  The commodity category typically includes only pure commodity funds, not equity funds of commodity producers, which are classified as sector funds.  Lastly, there are always a few products which are hard to pigeon-hole.  I ended up placing the long unleveraged volatility products in the commodity classification and most of the hedge-fund replication products are in the style category.

The quantity of new products in each category is as follows:

  • 51 Sector
  • 33 International
  • 32 Style (and Strategy)
  • 30 Bond
  • 59 Leveraged and Inverse
  • 17 Commodity
  • 1 Currency

I review and provide analysis of each new ETF at the time of launch

New ETFs and ETNs in 2010

#TickerSecurity NameTypeCategoryIPO Date
1GTAAAdvisorShares Cambria Global Tactical ETFETFStyle10/26/10
2GRVAdvisorShares Mars Hill Global Relative ValueETFStyle07/09/10
3HYLDAdvisorShares Peritus High Yield ETFETFBond12/01/10
4AADRAdvisorShares WCM/BNY Mellon Focus Gr ADRETFInternational07/21/10
5AMLPAlerian MLP ETFETFSector08/25/10
6VQTBarclays ETN+ S&P VEQTOR ETNETNStyle09/01/10
7MLPNCredit Suisse Cushing 30 MLP Index ETNETNSector04/14/10
8CSLSCredit Suisse Long/Short Liquid Index ETNETNStyle02/22/10
9CSMACredit Suisse Merger Arbitrage Liquid Idx ETNETNSector10/04/10
10CVOLC-Tracks Citi Volatility Index Total Return ETNETNCommodity11/15/10
11FLYXDirexion Airline SharesETFSector12/08/10
12TWOZDirexion Daily 2-Year Treasury Bear 3xETFLev & Inv02/25/10
13TWOLDirexion Daily 2-Year Treasury Bull 3xETFLev & Inv02/25/10
14BRISDirexion Daily BRIC Bear 2xETFLev & Inv03/11/10
15BRILDirexion Daily BRIC Bull 2xETFLev & Inv03/11/10
16DUSTDirexion Daily Gold Miners Bear 2x SharesETFLev & Inv12/08/10
17NUGTDirexion Daily Gold Miners Bull 2x SharesETFLev & Inv12/08/10
18INDZDirexion Daily India Bear 2xETFLev & Inv03/11/10
19INDLDirexion Daily India Bull 2xETFLev & Inv03/11/10
20FCGSDirexion Daily Natural Gas Related Bear 2xETFLev & Inv07/14/10
21FCGLDirexion Daily Natural Gas Related Bull 2xETFLev & Inv07/14/10
22RETSDirexion Daily Retail Bear 2xETFLev & Inv07/14/10
23RETLDirexion Daily Retail Bull 2xETFLev & Inv07/14/10
24SOXSDirexion Daily Semiconductor Bear 3xETFLev & Inv03/11/10
25SOXLDirexion Daily Semiconductor Bull 3xETFLev & Inv03/11/10
26ECONEGS DJ Emerging Markets Consumer TitansETFSector09/14/10
27BRXXEGS INDXX Brazil InfrastructureETFInternational02/24/10
28CHXXEGS INDXX China InfrastructureETFInternational02/17/10
29INXXEGS INDXX India InfrastructureETFInternational08/11/10
30SCINEGS INDXX India Small CapETFInternational07/07/10
31PALLETFS Physical Palladium SharesETFCommodity01/06/10
32PPLTETFS Physical Platinum SharesETFCommodity01/06/10
33WITEETFS Physical White Metal Basket SharesETFCommodity12/03/10
34GLTRETFS Precious Metals Basket SharesETFCommodity10/22/10
35BICKFirst Trust BICK Index FundETFInternational04/13/10
36CUFirst Trust ISE Global Copper Index FundETFSector03/12/10
37PLTMFirst Trust ISE Global Platinum Index FundETFSector03/12/10
38BRAQGlobal X Brazil Consumer ETFETFSector07/08/10
39BRAFGlobal X Brazil Financials ETFETFSector07/29/10
40BRAZGlobal X Brazil Mid Cap ETFETFInternational06/22/10
41CHIMGlobal X China Materials ETFETFSector01/14/10
42COPXGlobal X Copper Miners ETFETFSector04/20/10
43NORWGlobal X FTSE Norway 30 ETFETFInternational11/10/10
44GLDXGlobal X Gold Explorers ETFETFSector11/04/10
45LITGlobal X Lithium ETFETFSector07/23/10
46SILGlobal X Silver Miners ETFETFSector04/20/10
47URAGlobal X Uranium ETFETFSector11/05/10
48GSZGlobalShares FTSE All-Cap AsiaPac ex-JapanETFInternational04/06/10
49GSOGlobalShares FTSE All-World ex-US FundETFInternational04/06/10
50GSWGlobalShares FTSE All-World FundETFInternational04/06/10
51GSDGlobalShares FTSE Dev Countries ex USETFInternational02/11/10
52GMTBGrail McDonnell Core Taxable Bond ETFETFBond01/29/10
53GMMBGrail McDonnell Intermediate Municipal BndETFBond01/29/10
54BSCBGuggenheim BulletShares 2011 Corporate BondETFBond06/07/10
55BSCCGuggenheim BulletShares 2012 Corporate BondETFBond06/07/10
56BSCDGuggenheim BulletShares 2013 Corporate BondETFBond06/07/10
57BSCEGuggenheim BulletShares 2014 Corporate BondETFBond06/07/10
58BSCFGuggenheim BulletShares 2015 Corporate BondETFBond06/07/10
59BSCGGuggenheim BulletShares 2016 Corporate BondETFBond06/07/10
60BSCHGuggenheim BulletShares 2017 Corporate BondETFBond06/07/10
61SEAGuggenheim Shipping ETFETFSector06/11/10
62XXViPath Inverse S&P500 VIX Short-Term Fut ETNETNCommodity07/19/10
63MFLAiPath Long Enhanced MSCI EAFE Index ETNETNLev & Inv11/30/10
64EMLBiPath Long Enhanced MSCI Emerging Mkts ETNETNLev & Inv11/30/10
65VZZiPath Long Enh S&P 500 VIX Mid-Term Fut ETNETNCommodity11/30/10
66ROLAiPath Long Extended Russell 1000 TR Index ETNETNLev & Inv11/30/10
67RTLAiPath Long Extended Russell 2000 TR Index ETNETNLev & Inv11/30/10
68SFLAiPath Long Extended S&P 500 TR Index ETNETNLev & Inv11/30/10
69MFSAiPath Short Enhanced MSCI EAFE Index ETNETNLev & Inv11/30/10
70EMSAiPath Short Enhanced MSCI Emerging Mkts ETNETNLev & Inv11/30/10
71ROSAiPath Short Extended Russell 1000 TR Index ETNETNLev & Inv11/30/10
72RTSAiPath Short Extended Russell 2000 TR Index ETNETNLev & Inv11/30/10
73SFSAiPath Short Extended S&P 500 TR Index ETNETNLev & Inv11/30/10
74DTYSiPath US Treasury 10-year Bear ETNETNLev & Inv08/10/10
75DTYLiPath US Treasury 10-year Bull ETNETNLev & Inv08/10/10
76DTUSiPath US Treasury 2-year Bear ETNETNLev & Inv08/10/10
77DTULiPath US Treasury 2-year Bull ETNETNLev & Inv08/10/10
78FLATiPath US Treasury Flattener ETNETNLev & Inv08/10/10
79DLBSiPath US Treasury Long Bond Bear ETNETNLev & Inv08/10/10
80DLBLiPath US Treasury Long Bond Bull ETNETNLev & Inv08/10/10
81STPPiPath US Treasury Steepener ETNETNLev & Inv08/10/10
82KROOIQ Australia Small Cap ETFETFInternational03/23/10
83CNDAIQ Canada Small Cap ETFETFInternational03/23/10
84SKORIQ South Korea Small Cap ETFETFInternational04/14/10
85TWONIQ Taiwan Small CapETFInternational05/19/10
86MUAAiShares 2012 S&P AMT-Free Muni SeriesETFBond01/06/10
87MUABiShares 2013 S&P AMT-Free Muni SeriesETFBond01/06/10
88MUACiShares 2014 S&P AMT-Free Muni SeriesETFBond01/06/10
89MUADiShares 2015 S&P AMT-Free Muni SeriesETFBond01/06/10
90MUAEiShares 2016 S&P AMT-Free Muni SeriesETFBond01/06/10
91MUAFiShares 2017 S&P AMT-Free Muni SeriesETFBond01/06/10
92STIPiShares Barclays 0-5 Year TIPS Bond FundETFBond12/03/10
93AXDIiShares MSCI ACWI ex US Consumer DiscrETFSector07/16/10
94AXSLiShares MSCI ACWI ex US Consumer StaplesETFSector07/16/10
95AXENiShares MSCI ACWI ex US EnergyETFSector07/16/10
96AXFNiShares MSCI ACWI ex US FinancialsETFSector01/22/10
97AXHEiShares MSCI ACWI ex US Health CareETFSector07/16/10
98AXIDiShares MSCI ACWI ex US IndustrialsETFSector07/16/10
99AXITiShares MSCI ACWI ex US Info TechnologyETFSector07/16/10
100AXMTiShares MSCI ACWI ex US MaterialsETFSector07/16/10
101AXTEiShares MSCI ACWI ex US Telecom ServicesETFSector07/16/10
102AXUTiShares MSCI ACWI ex US UtilitiesETFSector07/16/10
103EWZSiShares MSCI Brazil Small Cap Index FundETFInternational09/29/10
104ECNSiShares MSCI China Small Cap Index FundETFInternational09/29/10
105EMFNiShares MSCI Emerging Markets FinancialsETFSector01/22/10
106EMMTiShares MSCI Emerging Markets MaterialsETFSector01/22/10
107EUFNiShares MSCI Europe Financials SectorETFSector01/22/10
108FEFNiShares MSCI Far East Financials SectorETFSector01/22/10
109EIDOiShares MSCI Indonesia Investable MarketETFInternational05/07/10
110EIRLiShares MSCI Ireland Cap. Investable MktETFInternational05/07/10
111ENZLiShares MSCI New Zealand Investable MarketETFInternational09/02/10
112EPHEiShares MSCI Philippines Investable MarketETFInternational09/29/10
113EPOLiShares MSCI Poland Investable MarketETFInternational05/26/10
114ERUSiShares MSCI Russia Capped Index FundETFInternational11/10/10
115EUSAiShares MSCI USA Index FundETFStyle05/07/10
116WCATJefferies | TR/J CRB Wildcatters Exp & ProdETFSector01/20/10
117JCOJETS Contrarian OpportunitiesETFStyle04/09/10
118DSXJJPMorgan Qrtly Double Short US 10-Yr Treas ETNETNLev & Inv10/05/10
119DSTJJPMorgan Qrtly Double Short US Long Treas ETNETNLev & Inv10/05/10
120PEKMarket Vectors China A-Shares ETFETFInternational10/14/10
121EGPTMarket Vectors Egypt Index ETFETFInternational02/18/10
122EMLCMarket Vectors Emg Mkts Local Curr BondETFBond07/23/10
123SCIFMarket Vectors India Small-CapETFInternational08/25/10
124LATMMarket Vectors Latin America Small-CapETFInternational04/07/10
125REMXMarket Vectors Rare Earth/Strategic MetalsETFSector10/28/10
126ONEFOne Fund ETFETFStyle05/11/10
127NASIPax MSCI North America ESG IndexETFStyle05/19/10
128TRSYPIMCO Broad U.S. Treasury Index FundETFBond11/01/10
129BABZPIMCO Build America Bond Strategy FundETFBond09/21/10
130CORPPIMCO Investment Grade Corporate BondETFBond09/21/10
131SMMUPIMCO Short Term Municipal Bond StrategyETFBond02/03/10
132PCEFPowerShares CEF Income CompositeETFBond02/19/10
133LBNDPowerShares DB 3x Long 25+ Treas ETNETNLev & Inv06/29/10
134SBNDPowerShares DB 3x Short 25+ Treas ETNETNLev & Inv06/29/10
135PICBPowerShares International Corporate BondETFBond06/03/10
136KBWDPowerShares KBW High Dividend Yield FinancialETFSector12/02/10
137KBWXPowerShares KBW International FinancialETFSector12/02/10
138KBWYPowerShares KBW Premium Yield Equity REITETFSector12/02/10
139KBWPPowerShares KBW Property & Casualty InsETFSector12/02/10
140XLYSPowerShares S&P SmallCap Consumer DiscrETFSector04/07/10
141XLPSPowerShares S&P SmallCap Consumer StapETFSector04/07/10
142XLESPowerShares S&P SmallCap EnergyETFSector04/07/10
143XLFSPowerShares S&P SmallCap FinancialsETFSector04/07/10
144XLVSPowerShares S&P SmallCap Health CareETFSector04/07/10
145XLISPowerShares S&P SmallCap IndustrialsETFSector04/07/10
146XLKSPowerShares S&P SmallCap Info TechnologyETFSector04/07/10
147XLBSPowerShares S&P SmallCap MaterialsETFSector04/07/10
148XLUSPowerShares S&P SmallCap UtilitiesETFSector04/07/10
149RALSProShares RAFI Long/ShortETFStyle12/09/10
150SBMProShares Short Basic MaterialsETFLev & Inv03/18/10
151YXIProShares Short FTSE/Xinhua ChinaETFLev & Inv03/18/10
152KRSProShares Short KBW Regional BankingETFLev & Inv04/22/10
153REKProShares Short Real EstateETFLev & Inv03/18/10
154UBTProShares Ultra 20+ Year TreasuryETFLev & Inv01/21/10
155USTProShares Ultra 7-10 Year TreasuryETFLev & Inv01/21/10
156KRUProShares Ultra KBW Regional BankingETFLev & Inv04/22/10
157UBRProShares Ultra MSCI BrazilETFLev & Inv04/29/10
158UPVProShares Ultra MSCI EuropeETFLev & Inv04/29/10
159UMXProShares Ultra MSCI Mexico Investable MktETFLev & Inv04/29/10
160UXJProShares Ultra MSCI Pacific Ex-JapanETFLev & Inv04/29/10
161BIBProShares Ultra Nasdaq BiotechnologyETFLev & Inv04/08/10
162UDOWProShares UltraPro Dow30ETFLev & Inv02/11/10
163TQQQProShares UltraPro QQQETFLev & Inv02/11/10
164URTYProShares UltraPro Russell2000ETFLev & Inv02/11/10
165UMDDProShares UltraPro S&P MidCap400ETFLev & Inv02/11/10
166SDOWProShares UltraPro Short Dow30ETFLev & Inv02/11/10
167SQQQProShares UltraPro Short QQQETFLev & Inv02/11/10
168SRTYProShares UltraPro Short Russell2000ETFLev & Inv02/11/10
169SMDDProShares UltraPro Short S&P MidCap400ETFLev & Inv02/11/10
170BISProShares UltraShort Nasdaq BiotechnologyETFLev & Inv04/08/10
171TRNDRBS US Large Cap Trendpilot ETNETNStyle12/08/10
172EWEFRydex MSCI EAFE Equal Weight ETFETFInternational12/08/10
173EWEMRydex MSCI Emerging Markets Equal Weight ETFETFInternational12/08/10
174EWRIRydex Russell 1000 Equal Weight ETFETFStyle12/08/10
175EWRSRydex Russell 2000 Equal Weight ETFETFStyle12/08/10
176EWRMRydex Russell Midcap Equal Weight ETFETFStyle12/08/10
177SCHESchwab Emerging Markets EquityETFInternational01/14/10
178SCHRSchwab Intermediate-Term U.S. TreasuryETFBond08/05/10
179SCHCSchwab International Small-Cap EquityETFInternational01/14/10
180SCHOSchwab Short-Term U.S. TreasuryETFBond08/05/10
181SCHPSchwab U.S. TIPSETFBond08/05/10
182IBNDSPDR Barclays International Corp BondETFBond05/20/10
183BABSSPDR Nuveen Barclays Build America BondETFBond05/13/10
184GNRSPDR S&P Global Natural Resources ETFETFSector09/14/10
185RBLSPDR S&P Russia ETFETFInternational03/11/10
186CORNTeucrium Corn FundETFCommodity06/09/10
187MLPSUBS E-TRACS 1x Mthly Short Alerian MLP ETNETNLev & Inv09/29/10
188MLPLUBS E-TRACS 2x Mthly Alerian MLP Infra ETNETNLev & Inv07/07/10
189MLPIUBS E-TRACS Alerian MLP Infrastructure ETNETNSector04/02/10
190MLPGUBS E-TRACS Alerian Natural Gas MLP ETNETNSector07/14/10
191XVIXUBS E-TRACS Daily Long-Short VIX ETNETNCommodity12/01/10
192SPGHUBS E-TRACS S&P 500 Gold Hedged Idx ETNETNStyle01/28/10
193MLPWUBS E-TRACS Wells Fargo MLP Index ETNETNSector11/01/10
194BNOUnited States Brent Oil FundETFCommodity06/02/10
195USCIUnited States Commodity Index FundETFCommodity08/10/10
196VNQIVanguard Global ex-U.S. Real Estate ETFETFSector11/01/10
197VONEVanguard Russell 1000 ETFETFStyle09/22/10
198VONGVanguard Russell 1000 Growth ETFETFStyle09/22/10
199VONVVanguard Russell 1000 Value ETFETFStyle09/22/10
200VTWOVanguard Russell 2000 ETFETFStyle09/22/10
201VTWGVanguard Russell 2000 Growth ETFETFStyle09/22/10
202VTWVVanguard Russell 2000 Value ETFETFStyle09/22/10
203VTHRVanguard Russell 3000 ETFETFStyle09/22/10
204VOOVanguard S&P 500 ETFETFStyle09/09/10
205VOOGVanguard S&P 500 Growth ETFETFStyle09/09/10
206VOOVVanguard S&P 500 Value ETFETFStyle09/09/10
207IVOOVanguard S&P Mid-Cap 400 ETFETFStyle09/09/10
208IVOGVanguard S&P Mid-Cap 400 Growth ETFETFStyle09/09/10
209IVOVVanguard S&P Mid-Cap 400 Value ETFETFStyle09/09/10
210VIOOVanguard S&P Small-Cap 600 ETFETFStyle09/09/10
211VIOGVanguard S&P Small-Cap 600 Growth ETFETFStyle09/09/10
212VIOVVanguard S&P Small-Cap 600 Value ETFETFStyle09/09/10
213TVIZVelocityShares Daily 2x VIX Medium-Term ETNETNCommodity11/30/10
214TVIXVelocityShares Daily 2x VIX Short-Term ETNETNCommodity11/30/10
215ZIVVelocityShares Daily Inverse VIX Med-Term ETNETNCommodity11/30/10
216XIVVelocityShares Daily Inverse VIX Short-Term ETNETNCommodity11/30/10
217VIIZVelocityShares VIX Medium-Term ETNETNCommodity11/30/10
218VIIXVelocityShares VIX Short-Term ETNETNCommodity11/30/10
219WXSPWilshire 4500 Completion ETF (Guggenheim)ETFStyle03/09/10
220WFVKWilshire 5000 Total Market ETF (Guggenheim)ETFStyle03/09/10
221WREIWilshire US REIT ETF (Guggenheim)ETFSector03/09/10
222CCXWisdomTree Dreyfus Commodity CurrencyETFCurrency09/24/10
223ELDWisdomTree Emerging Markets Local DebtETFBond08/09/10

Disclosure covering writer, editor, publisher, and affiliates: No positions in any of the securities mentioned. No positions in any of the companies or ETF sponsors mentioned.  No income, revenue, or other compensation (either directly or indirectly) received from, or on behalf of, any of the companies or ETF sponsors mentioned.